Chapter 6 Platform Thinking
Chapter 6 Platform Thinking
"What do you mean? You expect me to run through 20 buildings by myself? How is that possible?" Xu Zhen shook his head. Wasn't this treating his brother like a puppet?
Chen Che was not surprised by Xu Zhen's reaction. Students tend to think in a rather linear way, and he hadn't been too direct in his words. He just wanted to see if Xu Zhen had any spirituality.
Although he didn't get the answer he expected, Chen Che remained calm and slowly explained, "Don't rush me. You've used Taobao before, right?"
"How could I not have used it?" Xu Zhen couldn't help but smile.
Taobao, as the largest online shopping platform in China, although not the earliest in the country, was able to solve the trust issue in online transactions first through Alipay, thanks to a combination of favorable timing, location, and people.
Secondly, AliWangWang broke down the barriers to real-time communication between buyers and sellers, establishing a classic e-commerce transaction model, which eventually led to Alibaba's development into another major internet capital giant in China.
"Have you ever felt that although your snack group seems to have a very simple structure, it's actually a very, very small Taobao platform?"
"Students place orders in your group, you receive the orders, and then deliver the goods to each dormitory, thus completing a complete chain from online ordering to offline delivery."
From this perspective, this self-operated and self-delivered model is more like JD.com, and the self-built logistics system brings an excellent service experience for self-operated products, which is also one of JD.com's biggest assets in competing with Taobao.
With Chen Che's previous groundwork laid, Xu Zhen immediately understood, but there was also a feeling that it seemed so close yet so unattainable. At this moment, Xu Zhen was still unable to concretely imagine what kind of scene it was.
But Chen Che is different. After so many years of development in e-commerce, Chen Che knows all too well how the same theory will be applied to specific sub-sectors.
"So what's your thought?" Xu Zhen pressed.
"My idea is that we need to standardize and platformize this most basic form of management and operation so that we can maximize and broadly cover all existing and potential users in the school, namely our students, and even other teachers and staff."
"My vision is to create an O2O platform within the campus, starting with snack groups, building a platform, first unifying the male dormitories here, then extending to the female dormitories, and finally initially forming a cloud supermarket within the campus."
As for how to make money, not to mention the platform's basic commission, once the platform is established, a large amount of money sitting in the account and earning interest in the bank is enough to make people feel comfortable, not to mention investing it further.
The outside world is too big and the competition is too fierce, so let's stay in the ivory tower for now, eat our fill in the small market, accumulate resources, and wait to become king.
"How about it? The beginning of the story has been written for you. Whether you want to believe that this story has a happy ending or not is up to you."
On this ordinary step, Chen Che laid out red and blue pills for Xu Zhen.
"Why are you asking me? Why don't you just take over my group and manage it yourself?" Xu Zhen didn't refuse, but rather asked this question cautiously.
This was a good sign for Chen Che. Xu Zhen's question meant that he was really considering the feasibility of the matter, which meant that as long as he could give a reasonable explanation, he would most likely be able to persuade him.
"First of all, your vigilance is excellent. When faced with any situation, you don't just believe it, but question it first. This can save people from making many mistakes, no matter where they are."
Chen Che smiled and continued, "However, I must advise you to watch fewer American movies that glorify individual heroism. One person's energy and ability are ultimately limited. To accomplish something even slightly big, you need the strength of a team."
Therefore, American science fiction films tell the story of a person who travels across time and space to deliver a message to save the world, while domestic science fiction films tell the story of the great unity of people around the world in the face of danger.
Although they are both good, their core stories are completely different.
"As for why it was you, there's no complicated reason. I just had this idea, and you happen to be the owner of the convenience store in our building. We can work together to make this happen, that's all."
"If you refuse, I'll go find the owner of another building tomorrow, it's that simple." Chen Che shrugged, but his words were serious; this was his true thought.
Time waits for no one. It's not that hard work guarantees success, but rather that the chance of success only lies in the one or two times you try.
Back then, during my aimless college life, I chose to take over a snack group to earn some pocket money, which was an effort. Now, I'm lost on the road to the future, and someone has extended an olive branch.
Choosing to continue down the same path means a life where you can almost see the end from the beginning, with no surprises but also no unexpected events. And the mist at the other end of the olive branch leaves you wondering whether the destination is heaven or hell.
"Then we'll have to find someone to make a mobile app like this, which will cost a lot of money, right?" Xu Zhen frowned and voiced his concerns, as if he had already become a member of the team.
"Actually, it's not too bad. It's just at the level of a college graduation project. We don't need to make all the functions. As long as it works, that's fine. We can make it perfect later."
"Okay, count me in then, I'm in." Xu Zhen thought for a moment, then didn't ask any more questions and agreed.
"Okay, dear senior, when you're sleeping on your beautiful wife's Simmons mattress in your mansion many years from now, you'll remember this ordinary night." Chen Che smiled, extended his hand to Xu Zhen, and made a handshake gesture.
Xu Zhen seemed to take it seriously, wanting to remember this night. She gently felt the breeze blowing in her face, which rustled the leaves, sang the cicadas in the trees, and stirred the chocolate wrappers that were carelessly tossed on the roadside.
Xu Zhen slapped Chen Che's hand, a relaxed laugh on her face: "You haven't even built the framework yet, and you're already fantasizing about the future, huh?"
"Alright, how about we come up with a name for our platform?" After a bit of joking around, Xu Zhen thought for a moment and asked.
Choosing a name is also a troublesome matter. It must be easy to remember and memorable, so that users can immediately associate A with B when they see A.
"Senior, what snacks sell best in our snack group?" Although they had only known each other for a few hours, Chen Che had already crossed the line and addressed Xu Zhen as "us" in a very friendly manner.
"A puffed snack similar to French fries, savory and crunchy, perfect for opening a bag while watching movies or TV shows, or popping one into your mouth whenever you feel like it," Xu Zhen said after thinking for a moment.
"Hmm..." Chen Che pinched his chin and thought for a while, then slowly said, "Then let's call our platform 'Fries at a Whole Point'."
"Want some fries?" Xu Zhen repeated.
"Yes, how does it feel?"
"I think...it's pretty good."
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