Chapter 459
Chapter 459
New store opens, buy one get one free, Tong Suo is not deceptive!
In this era, the marketing methods are relatively single, and this kind of buy-one-get-one-free advertisement sees very few people.
This is nothing, the key is that the Nanyuan store also put up a big speaker, and there is a girl’s voice in it that has been saying in a loop, high-end Nanyuan women’s clothing, buy one get one free, send clothes of the same brand at the same price and so on.
Customers passing by who hear this advertisement will be curious to look inside this store.
After all, buying one get one free is still very attractive, and the clothes hanging by the big glass door inside from the outside are quite appropriate and beautiful.
After someone went in, they saw the trendy and somewhat luxurious decoration, and then looked at the special sofa, as well as the place where guests could rest, and they couldn’t help but widen their eyes, feeling a little curious and surprised.
After all, the attitude of many department store salesmen in this era is not very good, ask a few more words, or ask to change the goods, those salespeople are impatient.
A look of buying or not buying casually, love to buy or not, so that those who want to buy things, can only swallow their anger.
This is almost incomprehensible in later generations, but at that time, many salespeople were iron rice bowls, and people were so bullish.
All of them are like uncles.
I won’t care if one of your guests is unhappy, anyway, they have such a high-minded attitude.
But this Nanyuan is different, it is one-on-one service, the key is the attitude, the smile, the service, and the VIP seats specially set up in the store, and even take the initiative to serve you tea and pour water, which simply subverts people’s understanding of shopping.
The clothes in the store are worn directly on the bodies of some models, allowing customers to look at them casually and closely, and next to the models, there are special signs to point out the advantages of this set of clothes, as well as the composition of the fabric and so on.
This leads to the fact that although the clothes in the Nanyuan clothing store do not look much, each piece of clothing gives people a boutique.
The key is that the price, which is also very boutique, very expensive, many people think that everything here is good, but the price of clothes is ridiculously expensive.
The cheapest one, I am afraid that I will have to pay my salary for several months.
The salesperson in the store has always encouraged customers to try on clothes, unlike some department stores, touch the clothes more and ask a few words, the salesperson will be impatient.
Guests with slightly better financial ability, after trying on the clothes, looked at the large dressing mirror, their eyes were straight, and they even wondered if there was a problem with the dressing mirror, why was this dress so spirited after wearing it on the body?
The key is the fabric, which is really comfortable.
Some guests remember in their hearts, although it is said that people rely on clothes and horses to saddle up, but they must also have the corresponding economic strength.
But even so, the salesman was still enthusiastic, and couldn’t help but say that the new store bought one a month and got one free, equivalent to five discounts on clothes, which was still very cost-effective.
Even if it is a five-fold discount, it is not cheap.
Some guests reluctantly left, complaining in their hearts that the clothes here are really expensive, a skirt after five discounts, actually need more than 100 yuan, if you buy it according to the original price, then it must not be more than 200 yuan?
Is it made of gold, so expensive?
Some people think that the clothes are more expensive, the key is to look good, and buy one get one free, and they are also very beautiful to wear.
After a long time of busyness, someone finally settled on a cheongsam, it was a dark red cheongsam, priced at two hundred and eighty yuan, buy one get one free, it was almost one hundred and forty yuan.
The person who bought this dress was a middle-aged woman in her thirties and forties who slender and looked well-maintained.
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The woman’s hair was coiled and she wore a pair of pearls on her ears, looking delicate and temperamental.
She took a cheongsam and a skirt embroidered with dark flowers, and paid two hundred and eight.
When Zhao Guoqing received her, he specially issued a card, and said that in the future, this guest’s clothes will enjoy free ironing, door-to-door customized measurement of clothes and other services.
This move made the woman couldn’t help but laugh.
“Your clothes are a little expensive, but the service is really good…” The
guest took the clothes and left satisfied, Zhao Guoqing also took a long breath, and the first business was finally done.
Customers who can afford this dress are estimated to care more about the service than the price.
Your positioning should be right.
Xia Ruolan is also busy enough today, and there are many customers who are attracted by buying one and getting one free, but looking at the price of this dress, many people retreat, and Xia Ruolan is persuading guests to try it and see the feeling.
If it’s not good or don’t want to buy it, you can completely don’t do it, they won’t have anything to lose.
Yesterday, Zhao Guoqing specially explained to everyone, as long as the customers enter the store, it is the success of the first step, the success of the second step, that is, the customer must try on the clothes, as long as they wear this clothes, the advantages of this brand of clothes will be revealed.
That is, the upper body of the clothes is good and particularly comfortable.
As long as the guests who wear this Nanyuan dress, even if they don’t buy it, they will be deeply impressed by this dress.
Likened to expensive clothes, but the clothes work well, comfortable to wear, plus the service of this store is really good, people really feel at home.
So today’s goal is to come in ten guests, at least one of them to try on the clothes, and even if one of the ten people who try on the clothes is willing to buy, that’s enough.
Anyway, their clothes take the high-end route, so they are destined to be unable to compare with ordinary clothing in sales.
But they have high profits, and a piece of clothing, excluding the cost or something, can exceed the profit of ordinary clothes many times.
So this will be, everyone is busy getting clothes for guests to try on.
Of course, because the clothes are too expensive, there are a little too many people, even a few masters are not idle, Wu Di is also handy, to the guests who intend to customize, take some designed drawings to them.
Zhao Guoqing is relatively leisurely, in addition to collecting money to register, he also has to pay attention to the operation of the entire store.
You also have to be prepared for a mistake in the rush, losing some clothes, or throwing them in that corner without packing up.
This busyness lasted until noon.
Everyone ate casually, Zhao Guoqing looked at today’s revenue, on the morning of the first day of opening, this will actually sell four or five clothes, buy one get one free and there are more than ten pieces, calculated that the sales barely exceeded a thousand.
Seeing this achievement, Zhao Guoqing took a long breath.
This sales, although not particularly good, but if the amount can be stabilized, it should slowly turn around into a profit.
The future is promising!
Just as a few people were secretly relieved, a group of people outside pointed at the store, and someone in the crowd seemed to shout.
“That’s right, it’s this…”
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